Client: Melissa Golub
Project: Logo and Website Design

melissagolub.com

Psychotherapist, yogi, and BFYB certified professional, Melissa Golub is one of those truly authentic individuals who walks the talk, with mindfulness and compassion at the forefront of each of her offerings. She practices from the perspective that everyone has the capacity to find peace, empowerment, and freedom within.

With a growing private practice for individual psychotherapy services and Befriending Your Body (BFYB)™® programs, she found herself in need of a warm, inviting website capable of taking online registrations. This site is geared toward adults who want resources and support in connecting with their intuition; who want to feel empowered in their decisions, and tap into what they really want, desire, love, and need.

In order to connect with their potential feelings of anxiety and/or depression, and desire to feel free, I wanted to emulate a sense of warmth, grounding, and compassion in the site’s overall aesthetic. This was accomplished through soft, earthy colors and textures; clean, spacious fonts; and comforting imagery. The copy is written to convey a sense of understanding; and the CTAs focus on inspiring empowered action.