Client: Yoga Mandali
Project: Logo Re-Brand

(Also: web design, print design, and digital design)

When Yoga Mandali was taken under new ownership, they decided to revamp their logo design and branding. The goal was to keep the essence of the studio’s traditional Bhakti roots, but give it a modern facelift. They wanted their branding to convey the warm, welcoming feel that Mandali had come to be known for, while also appealing to a hip, younger audience. In order to achieve this, I married the original logo emblem and color palette with a minimalist typeface for a fresh, modern yet soft, inviting aesthetic.